WORK
I’ve spent 12+ years building marketing strategies and leading teams across technology, education, and nonprofit organizations. Here are a few of the results.
THE SHORT VERSION
Marketing leader with experience in B2B technology, financial education, software, and nonprofit organizations. I build strategies, set measurable goals, and help teams focus their effort where it counts.
EXPERIENCE
VP of Marketing · Present · Present
Led marketing through aggressive growth goals. Doubled leads year over year and contributed to 35% year-over-year revenue growth. Built revenue and lead projections, an OGSM framework, and project management processes.
Associate Director of Content Marketing · 2023
Helped double organic traffic in competitive finance and technology niches. Managed rolling 18-month lead and revenue projections for a $150 million business unit.
Marketing & PR Manager · 2021
Helped a nonprofit museum generate more than 19,000 general admission ticket sales and over 1,000 annual memberships in its first month of operation.
Content Marketing · 2018
Helped increase landing page conversion rates for a local telecommunications company by as much as 220%.
Marketing Manager
Helped a startup software company increase email marketing conversion rates fivefold across a list of approximately 100,000.
Marketing Account Manager · 2014
Helped several Huntsville-area businesses grow organic search traffic by as much as three to four times.
STRENGTHS
My work begins with deciding what matters and putting the next steps in order.
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