I help technology companies turn their expertise into growth.

Cybersecurity marketing has to earn a buyer’s trust.

Summit 7 serves the defense industrial base through cybersecurity, managed services, and Microsoft government cloud expertise. Buyers need to understand both the technical requirements and the business consequences of their decisions.

We needed to connect our expertise to what customers were trying to accomplish.

The marketing opportunity was to make a complicated market easier to navigate, establish a clear position, and help the right buyers move from understanding their problem to talking with sales.

Our work connected lead growth to a more disciplined marketing operation.

We doubled leads year over year and contributed to company revenue growth. Alongside the campaigns, I built lead and revenue projections, introduced an OGSM goal-setting framework, and put project management processes in place.

We brought the marketing disciplines together around shared business goals.

Events, PR, content, paid media, social media, and creative work together with positioning, acquisition, sales enablement, and performance measurement.

• Positioning and technical content
• Demand generation and campaign planning
• Events, PR, social media, and creative
• Forecasting, sales enablement, and marketing operations

Financial education is a competitive market built on trust.

At Ramsey Solutions, content served people making meaningful financial decisions. Reaching those audiences required useful information and a strong understanding of how people searched for answers in competitive finance and technology categories.

We had an opportunity to help more people find the right resources.

The challenge was to expand organic discovery while connecting content work to the needs of the business. That meant thinking beyond individual pieces and considering how the overall program could support leads and revenue.

Organic traffic doubled as the planning became more forward-looking.

I helped double organic traffic in competitive finance and technology niches and managed rolling lead and revenue projections for a business unit. The combination brought audience growth and commercial planning into the same conversation.

Content planning worked alongside search strategy and revenue forecasting.

My work combined content marketing leadership with the analytical discipline needed to anticipate lead and revenue performance.

• Content strategy and organic search
• Audience education in competitive categories
• Lead and revenue forecasting
• Long-range marketing planning

Technology buyers need a clear explanation of what a product can do for them.

Digium operated in B2B telecommunications. Marketing needed to connect technical products to the practical needs of the organizations evaluating them.

The landing page was an opportunity to make the next step easier.

For someone already interested enough to visit, clearer messaging and a more effective page could help turn that attention into a response.

The work helped improve landing page conversion.

I helped increase landing page conversion rates by as much as 220%, focusing on the point where marketing interest becomes action.

Content and conversion needed to work together.

This work connected B2B product communication with landing page performance.

• B2B technology content
• Landing page messaging
• Conversion optimization

A software business grows by helping people take the next step.

At Homer Learning, email marketing offered a direct connection to an audience interested in the product and its value.

There was room to improve conversion within an existing audience.

With a substantial email list already in place, the opportunity was to make those communications more effective at encouraging action.

Email conversion improved fivefold.

I helped the business increase email marketing conversion rates fivefold across a list of approximately 100,000.

The work connected email execution with measurable performance.

This role brought together software marketing, audience communication, and conversion-focused email work.

• Software marketing
• Email marketing
• Conversion measurement

A new museum has to earn a place in the community.

The Cook Museum brought a new visitor experience to the market. Its launch depended on helping people understand what they could experience and why they should visit.

The opening was a chance to turn awareness into visits and memberships.

Marketing and PR needed to introduce the museum and build interest around its opening, supporting both general admission and longer-term membership relationships.

The opening month brought a strong response.

I helped the museum generate more than 19,000 general admission ticket sales and over 1,000 annual memberships in its first month of operation.

The launch brought marketing, PR, and community awareness together.

This work involved communicating a new experience and connecting public interest to ticket and membership demand.

• Launch marketing
• Public relations
• Visitor acquisition and membership marketing

Local businesses need to be found when customers are looking.

At Zellus Marketing, I worked in an agency setting supporting businesses in the Huntsville area, each with its own audience and growth priorities.

Search visibility could create more chances to reach the right customer.

The opportunity was to help businesses build a stronger presence in organic search and connect their marketing to the way people discovered local providers.

Several clients saw substantial organic traffic growth.

I helped several businesses grow organic search traffic by as much as three to four times.

Agency work taught me to adapt the approach to the business.

Working across clients connected account management with organic search and the need to understand different markets.

• Client and account management
• Organic search marketing
• Marketing across different business categories