The (New) American Dream

The American Dream as we know it is going away.

But maybe it was never the problem.

For generations, the formula was simple: work hard, follow the rules, climb the ladder. Show up, do your job, and you’ll be fine.

But now the ladder’s gone.

The jobs are being outsourced, automated, or eliminated altogether. And the dream we were promised is slipping through our fingers.

Not because people stopped working hard, but because the world stopped rewarding average.

This isn’t a glitch in capitalism. It’s working exactly how it should.

It rewards efficiency. It rewards speed. It rewards cheap. And robots are really good at all three.

You can’t praise capitalism when it lifts someone up, then curse it when it replaces you. It’s just doing what it’s designed to do – to optimize.

Which means you have to change what you bring to the table.

Seth Godin calls this the end of the industrial economy. The death of “just showing up.”

In Linchpin, he says the future belongs to people who bring something human – creativity, generosity, insight, care.

Not cogs. Not button-pushers. Not box-checkers.

Linchpins aren’t the cheapest or the fastest. They’re the ones you’d miss if they disappeared.

  • They’re the barista who remembers your name and your story.
  • The employee who solves problems before they escalate.
  • The designer who hears what you meant, not just what you said.
  • The teacher who turns information into transformation.

Being a Linchpin means showing up with intention, solving real problems, and offering something no one else can replicate.

We’re not being replaced because we’re lazy. We’re being replaced because we became predictable.

And predictable is easy to automate.

So now we face a choice:

Mourn the loss of stability, or step into the risk of becoming irreplaceable.

The American Dream isn’t dead. It’s just evolving.

It’s no longer about climbing the ladder.

It’s more about becoming a ladder for someone else.

And honestly, it’s an evolution that we desperately need.