Stories change people, not information.

When I told my 5 year old not to steal his older brother's hover board, he did it anyways. Because why not, right? When he realized he didn't know how to stop it (which, those things are super reckless by the way), he bit it hard and gashed his knees up.

Then of course he comes running screaming and crying to me, and I have to fight the urge to say I told you so 🙄

The information meant nothing until he had a story to go with it.

Our kids don't remember the list of rules in our house. But my son remembers the time he lied to me and got hurt and the story I told him about when I was a kid and got in trouble because I lied.

That's because stories are what turn information into transformation. (Surely someone else coined this phrase because it's super cool, I just don't know who.)

We're surrounded by tools right now that can create information at a scale we never thought possible. And I think it's awesome.

But AI can't make information stick like genuine storytelling can – both written and unwritten.

It can't pull a story out of all the messiness of your own life and connect with someone who needs it.

Stories move people because stories are part of what make us human. They carry scars, context, and the weight of someone who actually lived the thing.

The faster the machines get, the more scarce good stories become. Which means the more valuable your stories become.