Hi, I’m Mike.
I’m a marketing leader who creates strategies, builds teams, and uses content and permission marketing to grow companies.
Specialties
I help companies by consulting in the following areas:
- Positioning and messaging
- Marketing strategy
- Inbound lead generation
- Search and AI visibility
- Marketing team development
- Marketing operations, planning, and reporting
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Accomplishments
A few professional accomplishments I’m proud of:
- I helped Dave Ramsey’s company, Ramsey Solutions, double their organic traffic from Google in their most profitable and competitive niches.
- I helped a nonprofit museum prepare and implement a give-first marketing strategy that resulted in sales of over 19,000 general admission tickets and over 1,000 annual memberships during the first month of operation.
- I helped a startup software company improve their conversion rate from email marketing by 5x to a list of around 100,000 subscribers.
- I’ve helped increase landing page conversion rates for a local telecommunications company by as much as 220% which had a significant impact on sales and profit.
- I’ve helped several local businesses in the Huntsville, AL area generate as much as 3-4x more traffic to their websites from search engines.
- I am a featured business writer for Entrepreneur and Huffington Post, and my writing has also been featured on the websites of Fox News, Fortune, MSN, and more.
- I wrote and self-published a WordPress training and marketing book on Amazon.
Experience
Summit 7
VP of Marketing | Jan. 2023 to Present
- Strategic planning across content, creative, paid media, and operations
- Cross-department collaboration to support sales, product, and executive priorities
- Build systems, processes, and rhythms that help the team work with more focus and less friction
- Shape the messaging and market positioning to reinforce Summit 7 as a trusted brand
Responsibilities & Accomplishments
- Lead the marketing department in a rapidly growing, inbound-focused technology company
- Lead all marketing strategic planning initiatives across content, creative, PR, events, sales enablement, and product marketing
- Oversaw teams and initiatives that increased qualified, high value organic leads by 4x
- Manage team development and growth tracks while developing a culture where people genuinely enjoy their jobs and don’t want to leave
- Create and deliver revenue and lead projections for C-suite and board of investors
- Create and manage marketing budget to enhance adjusted EBITDA
Ramsey Solutions
Associate Director of Content Marketing | 2021 to 2023
- Led content strategy and inbound initiatives for major Ramsey brand.
- Directed editorial planning and long-form content development.
- Partnered with marketing, product, and leadership teams to support growth goals.
Responsibilities & Accomplishments
- Lead a content marketing team to set and exceed aggressive quarterly revenue and lead projections
- Doubled organic traffic in their most profitable and competitive niches.
- Created content marketing strategic initiatives on a global scale
- Help lead the global backlinking strategy
- Coordinated a network of internal and external subject matter experts to create and review content in increase visibility in some of Google’s most competitive industries (personal finance, insurance, taxes, etc.)
- Create and maintain a healthy team culture that fosters innovation
Fourteen Talents
Owner | 2016 to 2023
- Built and managed a digital marketing and web development studio serving mission-driven organizations.
- Designed websites, created content, and led marketing campaigns for businesses and nonprofits.
- Helped clients clarify their message and grow through simple, effective digital strategies.
Responsibilities & Accomplishments
- Lead generation and sales
- Customer account management
- Content marketing strategy and implementation for clients
- Copywriting and SEO for client websites
- Landing page creation and conversion rate optimization for new and existing websites
- WordPress theme customization and development
- Took designs from PSD wireframes to fully responsive web pages
- Use HTML, CSS, PHP, and JavaScript to provide custom WordPress solutions for clients
- Implemented and customized plugins for added functionality such as pricing calculators, eCommerce, personalization, Facebook API integration, and more.
Cook Museum of Natural Science
Marketing Manager | 2018 to 2021
- Led marketing and public relations for a major natural science museum.
- Developed campaigns, media strategy, and storytelling for exhibits and programs.
- Strengthened brand awareness and community engagement through digital and in-person outreach.
Responsibilities & Accomplishments
- Created pre-launch and post-launch marketing strategy and budget
- Oversaw initial market research and messaging development
- Oversaw website build and management for both our marketing website and the eCommerce website
- Managed all public relations communications and interviews
- Built a pre-launch email list from 0 to 10,000 people
- Sold over 19,000 tickets during our first month and over 1,000 Charter Memberships which exceeded initial goals
Digium
Content Marketing | 2016 to 2018
- Created content that supported product education, awareness, and inbound growth.
- Developed campaigns across digital channels, including web, email, and SEO.
- Collaborated with product and sales teams to improve clarity and customer education.
Responsibilities & Accomplishments
- Content marketing strategy and implementation
- Landing page conversion optimization
- Blogging and SEO
- WordPress blog management
- Increased one primary landing page’s web traffic by 13% and increased its conversion rate by 220% in 90 days
- Increased another key landing page’s web traffic by 24% and increased its conversion rate by 30% in 80 days
Homer Learning
Marketing Manager | 2015 to 2016
- Managed paid, digital, and conversion-focused marketing efforts for an ed-tech brand.
- Oversaw creative testing and performance campaigns to improve user acquisition.
- Partnered with product and design teams to enhance messaging and customer experience.
Responsibilities & Accomplishments
- 600% increase in conversions from email marketing to a list of over 100,000 subscribers
- Created a content and SEO strategy in a competitive early education software industry
- Helped shape the marketing strategy in order to hit continual revenue growth month-over-month leading to a successful acquisition.
Zellus Marketing
Marketing Account Manager | 2014 to 2015
- Managed marketing strategies for small businesses across a range of industries.
- Delivered content marketing, SEO, web design, and social media support.
- Helped businesses grow by improving their online presence and customer communication.
Responsibilities & Accomplishments
- Helped two local attorneys increase web traffic by 400%
- Created a blogging, SEO, and social media strategy for a local chiropractor that increased website traffic by 450%
- Built and managed WordPress websites for small business clients
- Aided in creating and carrying-out marketing strategies that produced sustained ROI for my clients
Contact
Want to talk? I’d love to hear more about what you’re working on, what you want to work on, or just hear what’s going on with your life.