Mike P. Taylor

Marketing Health Score Assessment

Marketing Health Score Assessment

Answer a few quick questions and get a clear read on what is working, where the danger areas are, and what to do next.

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Section

Positioning

How clearly can a new buyer explain what you do after reading your homepage for 15 seconds?
Select one answer above.
How often do you hear prospects say they thought you did something different?
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How confident are you that you are targeting a specific buyer, not a broad audience?
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Do your website, sales deck, and proposals say the same thing in the same plain language?
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Section

Strategy

Do you have one clear marketing goal for the next 90 days that your team agrees on?
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How often do you change direction because something new feels urgent?
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Do you have a simple plan that outlines channel priorities and the next few steps?
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How confident are you that marketing activity connects to revenue or pipeline?
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Section

Lead generation

How predictable are your inbound leads month to month?
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How clear is your primary offer on your website?
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How quickly does your team respond to new leads during business hours?
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Do you have an automated follow up sequence for leads who are not ready yet?
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Section

Search and AI visibility

Do you know the top search terms and questions that bring buyers to your site?
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How strong is your website structure (clear services, clear pages, clear internal links)?
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Do you have dedicated pages that answer the main buyer questions for your services?
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How confident are you that your content reflects real expertise and is easy to cite or summarize?
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Section

Content

Do you have a small set of core topics you want to be known for?
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How consistently do you publish content that aligns with buyer questions and your services?
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Do you repurpose one idea across multiple channels instead of starting from scratch each time?
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How confident are you that your content builds trust with the right audience?
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Section

Team

Roughly how many employees are in your company?
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How many people are on your marketing team (full time equivalent)?
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Navigator coverage: Do you have someone who owns direction, priorities, and positioning?
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Builder coverage: Do you have enough capacity to ship campaigns and programs consistently?
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Maker coverage: Do you have consistent creative and brand quality (writing, design, web, content)?
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Operator coverage: Do you have someone owning systems, process, and reporting so work is sustainable?
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How often does marketing feel strained (late nights, constant interruptions, quality slipping)?
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Section

Project management

Do you use a shared system to track projects, deadlines, and owners?
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How often do projects ship on time without a last minute scramble?
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How clear is your process for intake, prioritization, and approval?
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How often do projects get stuck waiting on feedback or decisions?
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Section

Measurement

Do you review a simple marketing scorecard at least monthly?
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How confident are you in attribution or at least a clear path from leads to revenue?
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Can you quickly answer what is working and why without guessing?
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How often do you make marketing decisions based on data instead of pressure or opinions?
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This takes about 3 to 5 minutes. Your results show up immediately.